{"id":4467,"date":"2009-03-12T23:39:45","date_gmt":"2009-03-12T22:39:45","guid":{"rendered":"https:\/\/www.tecnomagazine.it\/tech\/?p=4467"},"modified":"2009-03-22T15:40:56","modified_gmt":"2009-03-22T14:40:56","slug":"gli-investitori-britannici-non-capiscono-i-social-network","status":"publish","type":"post","link":"https:\/\/www.tecnomagazine.it\/tech\/4467\/gli-investitori-britannici-non-capiscono-i-social-network\/","title":{"rendered":"Gli investitori britannici non capiscono i social network"},"content":{"rendered":"<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n<p><a href=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2009\/01\/social-network.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3858\" src=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2009\/01\/social-network.jpg\" alt=\"social-network\" width=\"261\" height=\"151\" \/><\/a>\r\n<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n\r\nUna ricerca di Sapient Interactive rivela che il 41% degli investitori e degli analisti dichiara di non capire a pieno i social media, limitando cos\u00ec i propri investimenti (soprattutto pubblicitari) nel mercato specifico.<\/p>\n<p><strong>Il 19% degli interpellati giustifica la propria diffidenza con il fatto che non ci sono chiari criteri di misurazione<\/strong> per il successo o meno degli investimenti nei social network, mentre un altro 17% dice che si \u00e8 ancora in una fase di studio e sperimentazione del mezzo. Un\u2019altra ragione della scarsa fiducia verso questo mercato \u00e8 l\u2019eccesso di informazione e possibilit\u00e0 (come dice il 14% del campione).<\/p>\n<p><strong>Le riserve persistono, nonostante il 50% degli analisti creda che il 2009 sar\u00e0 l\u2019anno del social networking<\/strong>, forti anche del fatto che la met\u00e0 degli intervistati ha lavorato a una campagna per\/su Facebook et similia negli ultimi 6 mesi (campagne spesso legate al marketing o alla promozione tramite community online).<\/p>\n<p><!--more-->\u201c<em>I social network dovrebbero essere il sogno degli investitori &#8211; d<\/em>ice Nigel Vaz, vice preseidente di Sapient Interactive<em> &#8211; Il tempo speso su questi siti \u00e8 in crescita, l\u2019utenza \u00e8 aumentata e maturata, ma c\u2019\u00e8 ancora molta confusione su come analisti e investitori abbraccino il mercato del social networking, se con campagne indipendenti o come un ramo delle campagne marketing<\/em>\u201d.<\/p>\n<p>Quel che \u00e8 certo \u00e8 l\u2019utilizzo dei social network anche da parte degli scettici del mercato: <strong>nell\u2019ultimo anno il 60% degli intervistati dalla ricerca ha aperto un account Flickr o Twitte<\/strong>r, o ha aperto un proprio blog.<\/p>\n<p>\u201c<em>Crediamo stia tutto nel creare una social experience che personifichi il proprio brand &#8211; <\/em>continua Nigel Vaz<em> &#8211; Segmentazione e contenuto sono le chiavi. <strong>Se non si ragiona in questi termini, si fallisce<\/strong><\/em>\u201d.<\/p>\n<p><span>Fonte: <a href=\"http:\/\/quomedia.diesis.it\/\" target=\"_blank\"><em><strong>Quo Media<\/strong><\/em><\/a><\/span><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Una ricerca di Sapient Interactive rivela che il 41% degli<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[2674,964],"class_list":["post-4467","post","type-post","status-publish","format-standard","hentry","category-web","tag-investitori-britannici","tag-social-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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