{"id":4184,"date":"2009-02-05T11:45:27","date_gmt":"2009-02-05T10:45:27","guid":{"rendered":"https:\/\/www.tecnomagazine.it\/tech\/?p=4184"},"modified":"2009-02-21T18:47:23","modified_gmt":"2009-02-21T17:47:23","slug":"acquisti-online-successo-dei-libri-in-rete","status":"publish","type":"post","link":"https:\/\/www.tecnomagazine.it\/tech\/4184\/acquisti-online-successo-dei-libri-in-rete\/","title":{"rendered":"Acquisti online: successo dei libri in rete"},"content":{"rendered":"<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n<p><a href=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/06\/libro1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2141\" src=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/06\/libro1.jpg\" alt=\"libro1\" width=\"250\" height=\"237\" \/><\/a>\r\n<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n\r\nIl Rapporto<strong> b2C Netcomm<\/strong>, della<strong> scuola di Management del Politecnico di Milano<\/strong> mostra come il nostro paese, nonostante la crisi economica, abbia <strong>nel 2008 fatto sempre pi\u00f9 acquisti via internet<\/strong>.<\/p>\n<p>Dal 2007 al 2008 la spesa in rete \u00e8 aumentata del 20% superando i 6 miliardi di euro (7 miliardi se si includono gli acquisti fatti da italiani su siti stranieri).<\/p>\n<p><strong>In particolare gli acquisti editoriali, musicali e audiovisivi hanno raggiunto i 120 milioni di euro (circa 100 milioni nel 2007)<\/strong>, rispecchiando perfettamente la crescita generale del 20%. In questo settore i 3\/4 delle vendite registrate riguardano libri italiani, mentre musica e audiovisivi crescono a un ritmo pi\u00f9 contenuto.<\/p>\n<p><strong><!--more-->Le vendite di libri, musica e prodotti audiovisivi hanno una penetrazione sul totale vendite retail del 5%<\/strong>, vale\u00a0 a dire 1\/6 rispetto alla media dello stesso settore nei mercati europei e Usa. Analizzando la lista dei top 20 dell\u2019eCommerce italiano, risulta che nessun operatore del settore editoria, musica e audiovideo \u00e8 presente nella classifica, mentre in Gran Bretagna ve ne sono 4, in Francia 3 e in Usa 2.<\/p>\n<p><strong>Quali sono i fattori pi\u00f9 rilevanti dell\u2019acquisto online? <\/strong>La comunicazione, effettuata dagli operatore del settore via rete per sconti o promozioni, avviene attraverso newsletter e soprattutto attraverso i motori di ricerca con investimenti che riguardano gli acquisti di keyword e quelli di Search Engine Optimization. Per effettuare i pagamenti i mezzi maggiormente utilizzati sono carte di credito e paypal per il 60%, mentre il contrassegno scende sotto il 30%. La spedizione influisce nello scontrino per il 10% invece i cosi per mantenimento e l\u2019evasione dell\u2019ordine sono del 4-5%.<\/p>\n<p>Fonte: <a href=\"http:\/\/quomedia.diesis.it\" target=\"_blank\"><em><strong>Quo Media<\/strong><\/em><\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Il Rapporto b2C Netcomm, della scuola di Management del Politecnico<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[1460,2422,2423],"class_list":["post-4184","post","type-post","status-publish","format-standard","hentry","category-web","tag-acquisti-online","tag-b2c-netcomm","tag-successo-acuisti-libri-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acquisti online: successo dei libri in rete - 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