{"id":3715,"date":"2008-12-15T17:28:06","date_gmt":"2008-12-15T16:28:06","guid":{"rendered":"https:\/\/www.tecnomagazine.it\/tech\/?p=3715"},"modified":"2009-01-05T17:33:18","modified_gmt":"2009-01-05T16:33:18","slug":"musica-online-amazon-ancora-lontano-da-itunes","status":"publish","type":"post","link":"https:\/\/www.tecnomagazine.it\/tech\/3715\/musica-online-amazon-ancora-lontano-da-itunes\/","title":{"rendered":"Musica online: Amazon ancora lontano da iTunes"},"content":{"rendered":"<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/05\/itunes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2064 alignleft\" src=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/05\/itunes.jpg\" alt=\"\" width=\"300\" height=\"272\" srcset=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/05\/itunes.jpg 500w, https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/05\/itunes-300x272.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\r\n<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n\r\nL\u2019avvenire della musica sar\u00e0 la vendita online, perci\u00f2 il mercato in questione fa gola a molti, anche se bisogna ammettere che l\u2019unico\u00a0 concorrente di iTunes degno di nota \u00e8 stato fino ad oggi Amazon.<\/p>\n<p>Data l\u2019anno scorso l\u2019entrata di Amazon nello store della musica su internet e i risultati non sembrano essere eccellenti:\u00a0<strong>pur essendo il numero 2 negli Stati Uniti, il distacco che lo separa da iTunes \u00e8 ancora grande<\/strong>.<\/p>\n<p>Quest\u2019anno<strong>\u00a0Amazon avrebbe venduto 130 milioni di titoli di licenza per la musica online contro i 2,4 miliardi venduti da iTunes<\/strong>, uno scarto a dir poco impressionante (bisogna comunque dire che la piattaforma Apple \u00e8 disponibile in 20 paesi, mentre il servizio Amazon \u00e8 per ora disponibile solo negli Stati Uniti e in G.B.).<\/p>\n<p><!--more-->Amazon attua comunque una\u00a0<strong>strategia basata sulle tariffe concorrenziali:<\/strong>\u00a0i titoli sono disponibili a 99 cents di dollari, gli album completi sono scaricabili al prezzo di 8,99 dollari per i primi 100 della lista, mentre quelli successivi sono scaricabili a 11,99 dollari ( iTunes propone i titoli a 1,29 cents).<\/p>\n<p>Russ Crupnick, analista NPD Group, fa notare che\u00a0<strong>Amazon si \u00e8 creata una sua fetta di clientela senza minimamente destabilizzare quella iTunes<\/strong>: gli utilizzatori iTunes sono in prevalenza donne (per il 56% dei casi) e giovani, mentre tra gli utilizzatori di Amazon le donne sono poche (36%), cos\u00ec come sono scarsi i giovani (oltre 1\/3 dei clienti hanno tra i 36 e i 50 anni, e un altro terzo ha tra i 26 e i 35 anni). Se davvero intende essere un concorrente pericoloso, Amazon dovrebbe strategicamente cercare di portare via una fetta della clientela iTunes.<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/quomedia.diesis.it\/\" target=\"_blank\"><em><strong>Quo Media<\/strong><\/em><\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 L\u2019avvenire della musica sar\u00e0 la vendita online, perci\u00f2 il<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[970,169,2094],"class_list":["post-3715","post","type-post","status-publish","format-standard","hentry","category-web","tag-amazon","tag-itunes","tag-musica-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Musica online: Amazon ancora lontano da iTunes - 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