{"id":2145,"date":"2008-05-16T07:34:30","date_gmt":"2008-05-16T06:34:30","guid":{"rendered":"https:\/\/www.tecnomagazine.it\/tech\/?p=2145"},"modified":"2008-06-01T21:38:29","modified_gmt":"2008-06-01T20:38:29","slug":"internet-non-influenza-gli-acquisti","status":"publish","type":"post","link":"https:\/\/www.tecnomagazine.it\/tech\/2145\/internet-non-influenza-gli-acquisti\/","title":{"rendered":"Internet non influenza gli acquisti"},"content":{"rendered":"<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1973\" src=\"https:\/\/www.tecnomagazine.it\/tech\/wp-content\/uploads\/2008\/05\/web3.jpg\" alt=\"\" width=\"240\" height=\"180\" \/>\r\n<div class=\"4032636bd480207a9641f06a0353772e\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!--COOKIE_POLICY_BEGIN-->\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Tecnomagine Grande -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4884298544160548\"\r\n     data-ad-slot=\"6528327022\"\r\n     data-ad-format=\"auto\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<!--COOKIE_POLICY_END-->\n<\/div>\n\r\nSecondo un recente <a href=\"http:\/\/www.pewinternet.org\/press_release.asp?r=302\" target=\"_blank\">sondaggio<\/a> di <em><strong>Pew internet<\/strong><\/em> e <em><strong>American life project<\/strong><\/em>, nonostante la rete sia costantemente consultata per prendere decisioni in merito ad acquisti, n<strong>on costituirebbe un fattore estremamente influente a lato pratico sulle scelte dell\u2019utente<\/strong>.<\/p>\n<p>Per quanto <strong>internet<\/strong> sia diventato uno <strong>strumento d\u2019acquisto<\/strong>, una <strong>vetrina molto accattivante<\/strong> e un <strong>mezzo di consultazione estremamente rapido<\/strong>, non pare condizionare l\u2019atteggiamento dei consumatori in modo decisivo. Gli <strong>strumenti persuasivi pi\u00f9 efficaci <\/strong>rimangono<strong> i canali \u2018offline\u2019<\/strong>, come il <strong>passaparola e le vendite personali<\/strong>.<\/p>\n<p>L\u2019analisi si \u00e8 concentrata sul comportamento del consumatore rispetto all\u2019acquisto di musica, telefoni cellulari e affitto di appartamenti: in questi tre ambiti, l\u2019incisivit\u00e0 di internet risulta scarsa o quanto meno, indiretta.<\/p>\n<p>\u201c<em>Internet aiuta gli utenti a eliminare le alternative irrilevanti, pu\u00f2 influenzare le scelte solo parzialmente; la rete contribuisce a migliorare le proprie scelte e a perfezionare i criteri di ricerca di un prodotto<\/em>\u201d ha spiegato <em>John Horrigan<\/em>, direttore di <em><strong>Pew<\/strong><\/em>. Solo il 10% dei locatari e dei proprietari di cellulari e il 7% degli acquirenti di prodotti musicali considerano internet di forte impatto sulle loro decisioni. <strong>Il 22% di coloro che comprano musica e il 12% di chi ha acquistato cellulari, ultimamente ha comprato prodotti su internet<\/strong>.<\/p>\n<p>Fonte: <a href=\"http:\/\/quomedia.diesis.it\" target=\"_blank\"><em><strong>Quo Media<\/strong><\/em><\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Secondo un recente sondaggio di Pew internet e American life<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[257,177,767],"class_list":["post-2145","post","type-post","status-publish","format-standard","hentry","category-web","tag-acquisti","tag-internet","tag-sondaggio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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